HIGH GROWTH MEDIA - CASE STUDIES
02- CUSTOMER ACQUISITION & RETAIL SALES
01- BRAND AWARENESS
01- Brand Awareness case study
MAKE THE MARKET
NOTICE YOU
CYPHERS- Building Market Presence -
DOWNTOWN BROOKLYN
Objective: Build awareness and anticipation ahead of Cyphers’ October opening while establishing the dispensary as a credible presence within the cannabis industry.
Our Approach: Since March, we’ve worked with Cyphers to develop a consistent social media presence, create relevant content, highlight community events, and build relationships with key people and brands throughout the industry. Rather than simply promoting an upcoming store, we focused on positioning Cyphers as an active and recognizable member of the local cannabis community.
Impact: Months before opening, Cyphers has built strong anticipation and a growing industry presence. This foundation gives the team greater leverage when connecting with cannabis brands and negotiating product placement, creating opportunities to bring sought-after products onto the shelves from day one.
Real audiences engaged instead of scrolling past — the kind of reach that builds recognition before you even open your doors.
Targeted, neighborhood-level advertising that reaches the right local customers, built around strategies that keep every post compliant in a heavily regulated industry.
02- Customer Acquisition & Retail Sales
WE UNDERSTAND
ADVERTISING RESTRICTIONS
Objective
Help cannabis retailers increase customer traffic, generate demand, and drive measurable sales through targeted advertising and conversion-focused content.
Our Approach
We combined commercial video production, paid advertising, promotional content, and strategic creative to put each store in front of the right local audience. Rather than simply creating content, we focused on turning attention into action—highlighting products, promotions, store experiences, and reasons for customers to visit.
Our approach included:
High-quality commercial & product video
Paid social media advertising
Promotional campaigns
Local audience targeting
Testing different ad concepts and messaging
Optimizing campaigns based on performance
Impact
Our campaigns helped participating retailers increase visibility, attract new customers, promote key products, and create additional opportunities for sales. By combining strong creative with targeted advertising, we shifted the focus from simply generating views to generating business results.
Strategic collaborations expanded Micro Bar's reach beyond their existing audience — new exposure without starting from zero.
171 website visits from a $40 ad spend
High City needed both organic reach and targeted ads — we ran a small, focused campaign that drove traffic at a fraction of typical cost.
30% conversion rate on delivery clicks
Strong Strains wanted to promote their new delivery service. One targeted video generated 79 link clicks — nearly a third of which converted.
WHAT'S NEXT?
YOUR BUSINESS.
YOUR NEXT LEVEL.
Every business has a different goal — more people walking through the doors, more people placing pick up orders, or more customers ordering delivery.
High Growth Media creates the strategy, content, and creative built to move you toward it.
LET'S BUILD WHAT'S NEXT.
Get in touch and let's talk about where you want to take your business.
Jimmy Martinez
Creative Director
(323) 605-9275